Blaz Banic
At first, people don't know it even exists. Then they come
across a web site that tells them Internet marketing exists and
that it's easy to do... if only they buy some ebook.
After reading a hyped up sales letter, they decide to buy and to
magically start making a fortune online. After a few failed
attempts they get discouraged and live the business. "It is too
hard, it will never work for me", is what they say to
themselves...
The reason they failed is very simple. They were falsely lead to
believe that Internet marketing requires no work, no investment
and is something that just happens. And if you already have a
web site - boom - money starts rolling in.
The truth is a bit different and in this article I would like to
expose the five things that any newbie to Internet marketing
should know to avoid failure.
The first thing every newbie in the Internet marketing business
should learn is how to sell. Seriously, this is one of the most
important things. If you don't know how to sell, you've got
nothing. Simply becoming an affiliate and putting some links up
on web sites can work a little bit. But if you know how to
pre-sell the product you're promoting, you'll see many sales
made. This holds true even more if you're selling your own
product. You have got to have a sales letter. It is the most
important part of your marketing. Read on to learn where you can
attain such knowledge...
The second thing newbies usually forget was said before by other
online marketers, but is so important that I would like to
mention it again. The first thing anyone should do after
completing the web site is to plan or schedule the promotion of
it. Simply write a weekly schedule:
* Monday: write and distribute an article; post on my blog (3
hours of work) * Tuesday: write and distribute a press release
(2 hours of work) * Wednesday: post on my blog (30 minutes to an
hour) * Thursday: do research and write another sequence of my
autoresponder (2-3 hours of work) * Friday: get even more links
to my site...
It's also a good thing to post to forums in your niche. But do
it 30 minutes to an hour at most. Don't get lost on forums.
Don't waste time. Your priority is to get your site more
visitors and to build credibility for yourself.
Failing to plan promotion is practically a guaranteed way to
failure or at least to prolonging the path to your success.
The third thing every newbie should know is: don't be afraid to
spend some money. Be it on PPC, link exchanges or other
advertising. Just make sure your ROI (Return On Investment) is
positive. You should test your campaigns and always track
everything. Invest in marketing courses and guides. An excellent
course can be found at http://bestmarketingresource.com. It's
very cheap and will teach you everything from how to write
killer sales letters, autoresponders to how to optimize your web
sites for search engines and much more. I found it particularly
useful and think every newbie would greatly profit from it.
Fourth, newbies usually get sucked in the "how to" vacuum and
begin to buy and read all the courses and then never implement
what they've learned. One good course is enough to get you
started. Surely you MUST educate yourself all the time, but just
get one course and DO what they tell you to do. The course I
recommend gives you ten one hour long interviews with the top
experts in the field of Internet marketing plus a giant resource
manual that will teach you every trick and technique to get your
online business into the high gear - even if you've never done
it before. It is officially the number one marketing course of
the year 2005 and gives you everything you HAVE to know in order
to succeed online. You can find it at
http://bestmarketingresource.com.
The fifth and final thing I would like to touch is: people will
never (or rarely) buy from you if they've never heard of you.
They won't buy from "The Millionaire" or from "Thunder85", but
from real people they trust and have heard of before, like Mark
Joyner, Michael Glaspie, and [insert your name here]. This is a
huge hint. Get known, build credibility and establish authority.
I'll be talking about these things on my blog
http://insidemarketing.blogspot.com soon so you're welcome to
visit it.
This concludes the five things every newbie in the Internet
marketing business should know in order to avoid failure and
quitting too soon, because there's a lot of money to be earned
on the Internet and with a little work and effort almost anyone
can do it.
About the author:
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